OUR STORY
Why BetterBody360 Was Founded
BetterBody360 was founded by Jeff Roper to help people live healthier, longer lives. This vision became the foundation of BetterBody360, which is the pursuit of a better body and better health through a proactive approach focused on maximizing healthspan, improving health and wellness, and enhancing overall quality of life.
Jeff’s inspiration for founding BetterBody360 is personal. Jeff became increasingly concerned watching people he cared about struggle with issues including weight, body composition, aging, brain health, metabolic health, and overall health and wellness, even with solutions being widely available. Jeff spent thousands of hours studying metabolic health, a healthy lifestyle, and the consequences of an unhealthy lifestyle, which showed that not only can a healthier body be achieved, but many chronic health conditions can be avoided or improved through body composition, nutrition, exercise, and other controllable variables.
In response, he created BetterBody360 to help connect people with modern health and wellness solutions designed to help them live healthier, longer lives. Today, BetterBody360 works with an extensive network of licensed healthcare providers and pharmacies in all 50 states to help individuals reach their health and wellness goals.
Jeff has spent more than 25 years building and leading businesses in multiple industries, including healthcare, technology, and finance. After earning his law degree and MBA from Washington University in St. Louis, he began his career at Deloitte & Touche. He continues to write on a large variety of health and wellness topics.